Sarah leads SeeHearSpeakUp and the wider AAB Group's marketing team and is responsible for providing in-house marketing expertise across all service lines and entities of the AAB Group, ensuring accurate and timely delivery of marketing initiatives and activities in line with various internal and external requirements.

Her highly diverse role covers marketing strategy, brand and budget management, all media activity (including PR), online marketing management, recruitment marketing and internal communication.

She also has an active role within the Business Development Team of the firm as both functions work in collaboration to support the firm’s numerous growth initiatives.